OuiTranslate, the translation agency specialised in luxury and beauty
Luxury translation cannot be improvised. Based in Paris and Geneva, we support the world’s leading beauty, fragrance, fashion, fine jewellery and watchmaking houses with all their translation and multilingual localisation projects.
Trusted by
A brand’s voice must ring true in every language
Luxury is a world unto itself
In the luxury sector, every word conveys a part of the brand’s identity, instantly recognisable by customers. The tone is carefully crafted and the vocabulary is carefully chosen, right down to the most subtle cultural references. When translating this world into another language, the smallest approximation shows.
A team dedicated entirely to luxury and beauty
Specialised native translators
All of our translators are native speakers of the target language and specialise in the luxury and beauty industries. They know the difference between a serum and an essence, have mastered the language of a fragrance launch and know how to adapt a marketing tagline without distorting its intended meaning. It is this in-depth knowledge of the industry that ensures the translated version never reads like a translation.
Project managers who are also translators
At OuiTranslate, our project managers are trained translators who specialise in luxury and beauty. They understand the stylistic demands of your texts and can advise you on the right approach to your translation, transcreation or post-editing project depending on your content, target market and budget.
All luxury sectors, all languages
Fragrances, fashion and accessories, cosmetics and skincare, makeup, hair care, jewellery, watches, luxury hotels, wines and lifestyle, professional beauty, leather goods: we work with all brands whose content requires both precision and elegance. We don’t translate words: we translate a brand’s world.
Our translators work in all European languages, including French, English, German, Italian, Spanish, and Portuguese. We also have translators specialising in all Asian languages, including Chinese, Japanese and Korean. We also translate into Arabic.
Three approaches to translation, each with its own set of complementary services
Not all content requires the same approach. A product catalogue is not the same as a press kit or a launch book. That is why at Oui Translate, we offer a variety of services.
100% Human translation for the luxury and beauty sectors
Specialised translation by a native linguist
Each text is assigned to a specialised native linguist who works with your glossaries and according to your editorial guidelines. Recommended for marketing presentations, launch books, brand books, sales pitches and product brochures.
Post-editing of AI translation
AI translation reviewed by a professional human translator
For large volumes with tight deadlines. A specialised human translator reviews each AI-translated file to correct, rephrase, and verify the terminology. Recommended for training materials, product descriptions and terms and conditions.
Transcreation
Creative adaptation of your message in every language
Whether it is a press kit, claim, tagline or campaign storytelling, our copywriters work with your marketing brief to preserve the creative intent and emotional power of the original.
Complementary language services
Multilingual DTP, subtitling, proofreading, SEO web copywriting
All your linguistic needs handled by a single provider who understands your industry. Multilingual desktop publishing (including non-Latin alphabets), video subtitling, proofreading by a native speaker, and SEO-optimised web copywriting.
Oui Translate in Action
Multilingual translation for the beauty industry: Sisley Digital, 38 languages coordinated with Sisley’s subsidiaries in one week
Sisley entrusted us with adapting its new-product matrix into 38 languages. The copy was subject to HTML constraints and strict character limits and had to be reviewed by Sisley’s subsidiaries. The project was managed on a single platform bringing together our translators and the local market teams.
Read the full case study
Transcreation for a fragrance press kit: Parfums de Marly, from French into UK English
Parfums de Marly asked us to translate a press kit for their product launch. We recommend transcreation: in the world of perfume, a press kit isn’t simply translated—it’s rewritten. The assignment was entrusted to a linguist and copywriter specialising in perfumery and completed in one business day.
Read the full case study
Post-edited AI translation for the website of a beauty brand: Sothys, 5,000 words delivered in three business days
Sothys entrusted us with translating some of its webpages into UK English. We recommend a post-edited AI translation. Once the AI translation was complete, the specialised English translator who usually handles this brand’s projects post-edited the text, which was then reviewed by the project manager.
Read the full case study
Why leading luxury houses choose us
Confidentiality is non-negotiable
We work on embargoed launches, exclusive formulas and sensitive international campaigns. All our translators sign a non-disclosure agreement, your data is hosted on secure servers in Europe and we comply strictly with GDPR. Your brand strategies remain yours.
A multi-level quality process
Each translation is entrusted to a specialised native linguist, then systematically proofread before delivery to ensure appropriate terminology and style as well as compliance with your references. Our comprehensive translation memories and multilingual glossaries guarantee consistent terminology from one project to the next, whatever the language.
A single point of contact who knows your brand
Dedicated project managers handle deadlines, volumes and priorities and coordinate translation across languages. They centralise your glossaries and editorial guidelines and ensure continuity over time. This way, you don’t have to re-explain your brand from one project to the next.
What our clients say
“I have worked with Oui Translate since the beginning… it is an extremely dependable agency that delivers translations of an unrivalled precision.”
L’Oréal - R&I
“Oui Translate has always stood out for its professionalism and agility. Its understanding of the nuances of our sector is reflected in the exceptional quality of its translations.”
Lancôme
“Deadlines are always met and quotes sent promptly. Consistently high-quality work and a genuine pleasure to work with.”
PUIG Switzerland
Oui Translate Geneva
In France, our name has become a benchmark among the country’s leading luxury houses, who entrust us with their most demanding content, knowing that their translations are treated like a piece of fine craftsmanship. Oui Translate Geneva brings this expertise closer to the Swiss luxury houses for whom quality is not a selling point but a requirement.
Tell us about your project
We will get back to you promptly, by email or telephone.
Frequently asked questions
What services does a translation agency specialising in luxury and cosmetics offer?
At Oui Translate, we offer specialised translation (press kits, product sheets, brochures), transcreation (slogans, taglines, creative campaigns), and post-editing services (high-volume content processed by AI and then reviewed by a human translator). We also provide multilingual desktop publishing, subtitling, and SEO-optimised web copywriting. Each service is designed to align with your brand guidelines and comply with the regulatory requirements of your target markets.
How do you choose the right translation agency for a luxury brand?
There are three criteria that truly matter. First, make sure the translators are native speakers who specialise in your industry—translating a technical sheet for the automotive sector is not the same as translating a perfume tagline). Next, make sure the agency has a robust quality assurance process that includes double-proofreading and compiling glossaries and translation memories. Lastly, make sure that confidentiality is formally guaranteed (NDA, GDPR compliance, secure servers, etc.).
What is the difference between specialised translation and transcreation?
Specialised translation faithfully conveys the content of a text in another language, while maintaining the brand’s style and terminology. Transcreation goes a step further: it recreates the message based on a brief, deviating from the source text if necessary to achieve the same emotional and commercial impact. This is the approach we recommend for slogans, taglines and advertising campaigns.
Why use a specialised agency to translate cosmetics content ?
Content in the cosmetics industry is both creative and regulated. Translating packaging information or marketing claims requires knowledge of INCI nomenclature, legally authorised claims and the legal frameworks that apply to each market (EU, FDA, Asia). A mistake can delay a launch or expose the brand to legal risk. By working with a specialised agency like Oui Translate, you ensure that your translations are ready to use in the regulatory approval process.
What languages does Oui Translate cover?
We provide services in all European languages (including English, German, Spanish, Italian, Portuguese, Dutch, etc.), Asian languages (including Chinese, Japanese, Korean, etc.), and Arabic. Any language combination is possible, whether French is the source language or not. For each language, we work with native translators who specialise in the luxury and beauty sectors.
Where are Oui Translate’s offices located?
Oui Translate has offices in Paris and Geneva. This dual presence positions us at the heart of the European luxury markets and allows us to work in close proximity with our clients’ headquarters and subsidiaries.
What are your timeframes and how can I get a quote?
Share the broad outline of your luxury translation project and receive a personalised quote within two hours. Volume and languages are all we need to provide an initial estimate. The type of content (lookbook, product sheet, creative brief, brand content) combined with your deadline allow us to further refine this estimate. A member of our team will contact you within 24 business hours to discuss your project.
Turnaround times depend on the volume and the service selected. We therefore cannot provide a universal turnaround time, but we commit to a deadline confirmed at the quoting stage and we honour it. For tight schedules (collection launches, international campaigns), AI-powered post-editing makes it possible to handle large volumes without extending turnaround times. A dedicated project manager oversees your translation and keeps you informed at every step.
How does Oui Translate ensure that your content stays confidential?
Confidentiality is built into every stage of the translation project. Your content is shared through a secure customer portal and not by email. Only the team members assigned to your project have access to it and they are all bound by a contractual confidentiality obligation. Your files are hosted and processed in Europe, in accordance with the GDPR requirements. This rigour stems from our experience with the most sensitive projects in the luxury sector, including information that can jeopardise an entire launch if leaked prematurely. Our clients entrust us with their content because they know we understand what is at stake.